Brandient, an award-winning brand strategy and design company with offices in Bucharest and Singapore, has a proven track record in difficult markets. From pharmaceutical to public commerce, Brandient delivers innovative branding solutions for the emergent entrepreneurs and companies. Applying their signature approach of a deeply rooted entrepreneurial outlook, Brandient is able to create bold unrelenting customized solutions to the most challenging situations.
Their space appears to have been transformed from an old Romanian house to a fully functional branding studio. One could argue that the high walls, ceiling rafters and heat radiators help create a old classroom appearance but that just might be me reliving my classroom days. Nonetheless it is no denying Brandient has a good looking space with a complimenting portfolio.
In 2011 the Romanian-originated Bitdefender was ranked as the best antivirus product by major testing organizations worldwide. The outstanding performance, global reputation and growth prospects prompted the need for a modern brand. Rising to the challenge Brandient developed a concept based around the legendary Dragon-Wolf that guarded the Dacian (old Romanian) people in their wars and has come to stand for resilient defense. The modern interpretation of the ancient symbol completes the brand promise with sleekness making the brand relevant to digital society, while the new brand slogan “Awake” highlightes the idea of continuing protection.