Hyperkit is a London based design studio founded in 2001 by Tim Balaam and Kate Sclater. Creating visual stories that help their clients connect with an audience, the duo produce good-natured, useful design, often bringing together a love of material, process and functionality. Hyperkit’s projects are often multi-faceted in nature, producing graphic design for both print and websites, as well as designing exhibitions, furniture and interiors. They have a beautiful space that surely compliments their creative output.
Hyperkit looked to deconstruct the traditional barbershop situation and rebuild it for a contemporary audience with all its recognisable parts present. The team explains that the initial inspiration for Joe and Co came from looking at how objects are organised within the traditional barbershop, as well as workshops, sheds and garages. This led Hyperkit to develop a collaged aesthetic when designing the space and the furniture within, combining materials and textures in a very straightforward and functional fashion.
The main materials used for bespoke furniture at the shop are solid English oak, oak-veneered plywood and powder-coated steel. They used oak as it is a warm, natural material that can be traditionally crafted. The coloured steel items were chosen to contrast with the wood. Throughout the construction it was important that you would see how the furniture was made; this is mostly evident in the very visible joinery of the oak display frames and the inlaid metal shelves and troughs.
The graphic and geometric nature of the Joe and Co logo and printed material was conceived as a contemporary substitute to the traditional barbershop patterns such as the stripy red and white pole and the black and white checked lino floors.
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